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Betting who would score the first goal during the World Cup using your iPhone? How much more convenient can it get?
Thanks to Ladbrokes, such a thing is possible today. In line with the rapid growth of smart phone users and the growing popularity of mobile betting, Ladbrokes had the foresight to create a fully-functional iPhone betting application for the World Cup—the first of its kind.
It is not intimidating to use, so if you are not familiar with mobile betting, there is no need to worry. It is especially tailored for novices and casual bettors that is not just user-friendly, but also appealing because it maximizes iPhone’s graphics, gestures and full functionality.
What else can you get out of betting with your iPhone? Aside from having easy access, you can have betting opportunities wherever you are, literally. It is even more convenient than the traditional telephone betting. The fact that the application created by Ladbrokes has helped mobile betting in general finally overtake betting over the phone—and at a single, major football tournament at that—proves it.
According to Ladbrokes, they have taken four times more bets through mobile internet for the World Cup 2010 compared to the whole of Europe in 2008. Aside from that, the company has also seen an increase in betting turnover in favour of mobile channels over the past year. The company also plans on releasing an Android betting app.
As more and more consumers turn to gadgets like smart phones, tablets and the like for internet access, the rapid usage growth and better application development would surely continue.
Ladbrokes’ Managing Director of Remote Betting and Gaming, John O’Reilly, promised that they would “follow this World Cup product with a range of other applications tailored to different betting and gaming audiences—the first being a tailored application for the next domestic football season.”
With these words in mind, the future of mobile gaming looks quite exciting.